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The web page has the following in the homepage, "What are they thinking? It dictates what we eat, what we wear, what we watch." We saw that the web page also stated " sometimes even what we think." It also said " Most schools in America use secular textbooksincluding some Christian schools. They say that these textbooks are more academically credible, more scholarlyoverall, just a better choice than Christian textbooks. And many Christian teachers believe that. Sodoes that make it true? Do secular textbooks have errors?." The header had BJU Press as the highest ranking optimized keyword. This keyword is followed by christian, secular, and textbooks which isn't as urgent as BJU Press. The other words christianvssecular.com uses is publishers.